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COURSE DESCRIPTION:
Join Jason Talley on the 12th & 13th December for an extensive look at the business side of wedding photography.
He will discuss his process of running a successful wedding photography business in a saturated market by covering specific details and examples on branding, pricing, marketing, equipment, preparation, workflow and lead management.
This course will equip attendees with the tools necessary to jumpstart their wedding business as well as increase their quality of clients, profitability, and efficiency.
ABOUT JASON: With 7 years and 100+ weddings, I have acquired a substantial amount of experience and built a reputation not only as a technically proficient photographer but a smart entrepreneur as well. Fifteen years in the Air Force has provided me with some critical values and over 13 years of instructor experience. I’m certain everyone will walk away from this course with a bounty of added knowledge and new ideas to improve their current wedding business.
DAY 1 / DECEMBER 12th
BRANDING / 1 hr: What is your business selling? How to find your style in your branding. Showing consitency in your brand across all platforms is extremely important.
PRICING / 1 hr: What should you be charging to stay in business and be PROFITABLE? Are you considering all of your time invested, costs, and desired profit?
TARGETING CLIENTS / 1 hr: Finding a flow of clients can be a daunting task. Knowing where to find them is crucial to obtaining QUALITY clients and keeping you motivated.
MARKETING / 1 hr: So you have a decent flow of leads? Booking them all is a completely separate challenge. I’ll cover the first contact through the booking confirmation.
LUNCH / 1 hr: I like food. There is a ton of information in this course, so I’m certain we will all get hungry. Expect a great, quality meal to go along with all the info. On me, of course!
EQUIPMENT / 1 hr: What type of equipment do I use and why? We will cover lens selection, lighting and why traveling light is KEY. Everything has a purpose.
PREPARATION & TIMELINE / 1 hr: What is critical to know to be 100% ready for someone’s most important day. I’ll cover a typical itinerary as well at key shots and moments to watch for.
WORKFLOW / 1 hr: You will see an actual wedding example, my workflow with images and how to constantly produce images that stand out.
CLIENT MANAGEMENT / 1 hr: Tracking leads and booked wedding clients is difficult enough, but how do you manage them once the wedding is over? We will discuss how to keep them talking about you and sending you future jobs.
DAY 2 / DECEMBER 13th
DETAILS, DETAILS, DETAILS / 1.5 hrs: Ensuring you are capturing all the details of a couple’s wedding day is critical. We will cover what details are most important, when to focus on them, and how to shoot each, in various environments. There will be some practical lighting examples for each, and some Westcott equipment for everyone to utilize as well. Actual wedding details will be available to include a wedding cake, flowers, as well as other wedding day specifics.
PREPARATION & PREPARATION / 1.5 hrs: We will discuss gear, bags, lights, and all other equipment preparation needed to ensure a successful day of wedding shooting. Sony will be providing some amazing gear for everyone to get their hands on as well. In addition, we will conduct an actual shooting demonstration showcasing some of my techniques as well as some hands on with an actual bride & groom.
DINNER / 1 hr: I like food even on day 2. There is a ton of shooting in this course, so I’m certain we will all be (even more) hungry. Expect a delicious, quality dinner to go along with all the info. On me, of course!
FORMALS & BRIDALS / 1.5 hrs: Photographing the family formals is like “herding cats” and can be THE most stressful part of the wedding day, for the photographer. A discussion on ways to tackle and what I do to increase my efficiency with them will take place. On average, I get around 15-30 minutes with a couple on their wedding day. This portion of the workshop will feature a real bride & room, also. This will ensure an understanding on how to utilize all wedding day environments; allowing greater flexibility. I will demonstrate how to turn a seemingly unflattering setting into a useful backdrop for the two lovebirds.
TIME TO PARTY / 1.5 hrs: This part of the wedding can be the “Achilles Heel” for most photographers but I will demonstrate how to utilize the equipment that you have. Whether it be one on camera or 5 off camera flashes, success comes in knowing your limitations and how to mitigate them with confidence.
THE FINER DETAILS
INVESTMENT: 1 Day $250 / Both Days $400. Each attendee may bring a second guest (at half price)! Each day will cover mutually exclusive content but it is recommended that you attend both for the best coverage of information.
SIGN UP with the following contact form. Please indicate which day and if you plan on bringing an associate. SIGN UP HERE!
LOCATION & TIME:
TheHoustonStudio / 110 Main Street Suite 200 / Houston / Texas / 77002
DAY 1 / December 12th / 8:00 am – 5:00 pm
Day 2 / December 13th / 1:00 pm – 8:00 pm
SPONSORS: Because my sponsors are amazing, expect some pretty cool surprises from these guys! Free swag, equipment demos, and product discounts, just to name a few. Sony / Westcott / MicroSearch / CG Pro Prints / SpiderHolster
MODELS: Maddison & Erik Lord
SAMPLE EQUIPMENT PROVIDED BY: SONY
EVENT COORDINATOR: Heather Benge Events
FLORIST: College Park Flowers
MUAH: Lydia Lutz & Simple Beauty Artistry
